5 Lessons for Growing Your Business This Diwali
India is gearing up for another record-breaking festive season. Consumer spending during Diwali 2025 is expected to reach Rs 12–14 lakh crore, with an additional Rs 4.75 lakh crore likely spent on retail, gifts, sweets, and other essentials. Millennials and Gen Z are leading the charge, with 54% planning to spend more than last year—28% of them “a lot more.”
For businesses, this is more than just a seasonal spike; it’s a golden opportunity to increase sales during Diwali. But with fierce competition, rising expectations, and ever-evolving consumer behavior, how do you ensure your business stands out? The answer lies in understanding why people buy.
Here are five reasons customers choose your product or service—and how you can leverage them to grow your business this Diwali.
1. Price: The Starting Point of Every Decision
Price remains the first factor customers consider, especially in India’s price-sensitive markets. But relying solely on low pricing is risky. Competitors can undercut you anytime, making it a non-sustainable advantage.
The key is to show value beyond the number. Customers may pay a bit more if they feel the product or service is worth it. Around 50–60% of consumers are willing to pay a premium for quality and convenience.
Action Tip: Position your product as a high-value option rather than competing on price alone. This approach is a fundamental business growth strategy that works beyond festive seasons.
2. Selection: Offering More Choices
Customers buy what they know you offer. Expanding your product range for Diwali offers ensures you capture more of the shopping journey. From Amazon’s vast catalog to Flipkart’s Big Bang Sale campaigns, selection drives sales.
Data shows Diwali shopping is a multi-week funnel, with 82% of consumers planning purchases well in advance. This means presenting a variety of products early—and keeping customers informed—is crucial.
Action Tip: Make sure all your offerings are visible and clearly communicated. Bundles, festive packs, and curated collections can help you increase sales during Diwali.
3. Quality: Why Customers Will Pay More
High-quality products create loyal customers. Millennials and urban shoppers are willing to spend extra on items that guarantee durability, reliability, or an elevated experience. Coca-Cola’s personalized festive campaigns and premium offerings by Starbucks or McDonald’s prove that quality justifies a premium.
Action Tip: Highlight the superior features, craftsmanship, or materials of your products. Emphasizing quality is a key lever to grow your business this Diwali.
4. Convenience: Make Buying Easy
In today’s fast-paced world, convenience is king. Whether through omnichannel experiences, app-based ordering, or seamless in-store service, customers pay more for ease. Consider airport restaurants: people pay extra simply because food is easy to access when they’re hungry.
Retail apps recommending products based on past behaviour have increased conversion rates by 30–40%, proving convenience drives sales and loyalty.
Action Tip: Streamline checkout, optimize delivery, and integrate online-offline experiences. Improving your business through personalized services also means making the journey effortless for the customer.
5. Personalization: The Ultimate Competitive Edge
Today, generic products no longer cut it. Personalized experiences—like Coca-Cola’s name-branded bottles or Flipkart’s influencer-driven campaigns—create emotional engagement, increase repeat purchases, and allow businesses to charge a premium.
Statistics back it up: 71% of consumers expect personalization, and 76% get frustrated with generic experiences. From festive packaging to curated offers, personalization can transform your marketing ROI.
Action Tip: Tailor products, communications, and services to individual preferences. Improve business through personalized services to foster loyalty and grow your business this Diwali.
Turning Insights into Action
Most entrepreneurs understand these principles but fail to implement them systematically. Start by shifting your approach: instead of beginning with price, focus on personalization and convenience first, then communicate quality and selection, and finally, set the right price.
- Analyse your customer data
- Expand offerings for festive relevance
- Highlight product quality
- Simplify the buying process
- Deliver personalized experiences
Implementing these five strategies can make a measurable impact, helping you increase sales during Diwali and create long-term customer loyalty.
Conclusion
Diwali 2025 is more than just a festive season; it’s a strategic opportunity for businesses to grow and scale. By understanding why people buy—price, selection, quality, convenience, and personalization—you can turn insights into action.
This Diwali, don’t just offer products; offer value, experiences, and personalized solutions. Your customers will notice—and your business will grow.
About Us:
Beyond Red Oceans is dedicated to helping businesses navigate competitive markets and unlock their true growth potential. As a trusted partner of ActionCOACH, we bring proven strategies, hands-on coaching, and actionable insights to entrepreneurs and business leaders. Our mission is to guide businesses beyond conventional approaches, helping them discover untapped opportunities, optimize performance, and achieve sustainable success. With Beyond Red Oceans, you don’t just compete—you thrive beyond the red ocean of competition.
Rajeev Saraogi
Business Coach - ActionCOACH
Beyond Red Ocean Consulting, Kolkata