Master the Brand called I

What Is Personal Branding:

When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.

A Brand Can Be Anything

We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.
So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.
The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.

Why Personal Branding Matters

When it comes to building a personal brand, some people dismiss the process as being too time consuming, or not that important.
It’s true - you will have to devote time and energy into self branding properly. But the idea that building a personal brand is not important is just false, and here’s why:

People Are Googling You At Every Stage Of Your Career

Regardless of your age or professional stage, someone is screening you online. What they find can have major implications for your professional (and personal) well-being.

Just consider the numbers:

"More than half of employers won't hire potential candidates without some sort of online presence today."

Don’t lose out on an interview over something you can control - like your personal brand.

And if you’re not looking to get hired and think this doesn’t apply to you, think again. Especially if you own your own business or work as a freelancer:

"Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence."

If you aren’t properly managing your online reputation, then you are actively losing out on business.

The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. This means that a strong personal brand is more important than ever before. In fact, the more successful you want to be, the more important personal branding becomes.

According to a recent study from Weber Shandwick:

  • Global executives attribute 45% of their company’s reputation to the reputation of their CEO. That’s nearly half!
  • Additionally, a CEO’s reputation plays an important role in attracting employees to a company (77%) as well as motivating them to stay (70%).

How a CEO interacts online is directly tied to the success and appeal of a company in a major way.

Personal Branding Can Help You Take The Next Step

BROC Personal Branding Process

Brand Discovery Phase
  • Unearthing the Soul of Your Brand
  • Defining your value proposition – Discover YOU
  • Understand your "Inner-self" through Psychometric assessments?
The Brand Communications Phase
  • Design your brand - Power of Elevator Speech
  • Your external YOU - Establishing a signature look and style
Delivering Your Brand
  • Communicate your brand powerfully – verbal, para verbal and Body Language
  • Pitching "YOU": Build Your Online and Offline Assets