When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.
Regardless of your age or professional stage, someone is screening you online. What they find can have major implications for your professional (and personal) well-being.
Just consider the numbers:
"More than half of employers won't hire potential candidates without some sort of online presence today."
Don’t lose out on an interview over something you can control - like your personal brand.
And if you’re not looking to get hired and think this doesn’t apply to you, think again. Especially if you own your own business or work as a freelancer:
"Over half of consumers have chosen to do business with a freelancer or company because of a strong, positive online presence."
If you aren’t properly managing your online reputation, then you are actively losing out on business.
The average person now switches jobs every 2-3 years and 40% of the workforce will freelance by 2020. This means that a strong personal brand is more important than ever before. In fact, the more successful you want to be, the more important personal branding becomes.
According to a recent study from Weber Shandwick:
How a CEO interacts online is directly tied to the success and appeal of a company in a major way.